![]() The second reason for video encoding is compatibility. For streaming, this will dictate if they can easily watch the content or if they will be stuck buffering the video. The important aspect is bit rate, or the amount of data per second in the video. Without compression, raw video content would exclude many from being able to stream content over the Internet due to normal connection speeds not being adequate. This is because compression reduces the bandwidth required, while at the same time giving a quality experience. The first, especially as it relates to streaming, is it makes it easier to transmit video over the Internet. Now there are two reasons why video encoding is important. The more compression applied, the more data is thrown out and the worse the approximation looks versus the original. Upon decompression for playback, an approximation of the original is created. This is because it’s a lossy process that throws away information related to the video. In regards to compression, the goal is so that it consumes less space. ![]() Video encoding is the process of compressing and potentially changing the format of video content, sometimes even changing an analog source to a digital one. As a result, you’ll walk away with a better understanding of this process and how it relates to adaptive bitrate streaming. It also covers why certain artifacts, related to compression, might appear in your video. This includes what makes for a recommended codec, although is situation dependent. In this article, we’ll examine the process of encoding, codecs and compression techniques. ![]() Wondering what is video encoding and why it’s important? ![]()
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